Are you watching Homeland?

Much to my surprise, Homeland - the hit, sophisticated successor to 24, produced by Showtime - is pulling two million viewers six episodes into its first season in the UK. While the marketing was sleek; the narrative was explosive, hitting the ground running; and it was placed in the coveted Sunday night slot for big dramas and films...nobody seems to be talking about it.

The show's marketing, to me, seemed to be directed at exactly the demographic I'm slap bang in the middle of. From the brilliant grassroots dubstep track by Emika to the fast-paced exposition, this seemed like a conspiracy drama for an internet age hungry for conspiracy on their TVs.

Somehow, though, this fresh and bold campaign drew in all ranges of demographics with both the Guardian and the Telegraph having a series blog reviewing each episode as they're shown, which is more than can be said of Mad Men...

Maybe I'm just talking to the wrong people. Maybe people are pretending not to know the show so that they don't have to spend any extra time at the water cooler in my presence. I'd love to know your thoughts on the show, and the way it was marketed if you have been watching it.

Source: BARB